Star Alliance Looks to Add Budget Units of Members as Partners
- Move to recapture passengers that moved to low-cost airlines
- Star Alliance members allowed to partner outside the group
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Star Alliance, the global partnership of airlines ranging from Singapore Airlines Ltd. to United Continental Holdings Inc., is looking to include low-cost units of its members as partners as more and more people flock to budget carriers lured by cheaper fares.
“Many of our members and many airlines around the world are moving a lot to lower-cost platforms,” Chief Executive Officer Jeffrey Goh said in an interview at the Singapore Airshow. “We want to find a way of recapturing these markets offering the benefits and privileges that they used to have and enjoy. We want to use this connecting partner model.”